FRACTIONAL COO · EXECUTIVE COACH
You had a better idea.
It worked.
But running it is a different job.
I'm a fractional COO. I help founder-led businesses build the business that takes it forward — leadership, culture, performance, operations — with communication as the foundation.
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Most founders aren’t stuck because they ran out of ideas.
The business is still running on what got it here. Decisions flow through the founder because that's where they always have. Strategy lives in their head because that's where it was built. Standards are informal because they never had to be written down.
That works — until it doesn't. Three people becomes ten. Ten becomes seventeen. Seventeen becomes forty. Priorities mean one thing in sales and another in operations. The same problems come back next quarter. The team is busy, but not always pulling in the same direction.
The founder isn't doing anything wrong. They're running it the way they built it. The way they built it is what worked — until now.
“That’s not a people problem. That’s what worked when you started. Now you need more.”
Four pillars.
One foundation.
LEADERSHIP
Direction, accountability, decisions and actions that mirror why you started the business.
PERFORMANCE
Goals, KPIs, scorecard. What 'good looks like' made visible.
CULTURE
The standards your team lives by. Defined intentionally. Reinforced consistently.
OPERATIONS
The systems and rhythms that let the business run without you in every decision.
Each pillar is where the work happens. Communication is the foundation under all four.
From the people who’ve watched the work.
“
Robert brought a level of rigor and discipline to our operations that transformed how we execute at scale. Under his leadership, we reduced turnover by at least 50% while improving output quality and delivery timelines. From a CFO's perspective, that kind of operational clarity is invaluable.
Britt Balkcom
Chief Financial Officer
“
As my Fractional COO, he has helped me become one of the most sought after ADA Consulting firms in the nation. He's tactical, creative and truly communicates well.
Chris Taylor
Owner & CEO, ADA-PROS
More from the people I’ve worked with on the Work With Me page →
Get the tool I use to
realign teams in 15
minutes.
The free Direction Reset Guide. A one-page tool for moments when priorities shift or alignment fades.
Direction doesn’t erode because leaders don’t speak. It erodes because meaning isn’t reinforced.
Four steps. One page. Use it this week.
If running it has become a different job — let’s talk.
Twenty minutes. One conversation. We’ll find where things have gotten stuck
and whether I’m the right operator to help.
Free fit call. Twenty minutes. No pitch.